Systems and methods for implementing a dynamic and/or interactive media campaign

摘要

Systems and methods for implementing a dynamic broadcast campaign and/or an interactive broadcast campaign are provided, in which an interactive program is broadcast to an audience and in which members of the audience may interact with media content of the interactive program and/or in which a dynamic program is broadcast to a segment of the audience. The systems and methods utilize a platform that facilitates the creation, execution, and monitoring of a dynamic broadcast campaign and/or an interactive broadcast campaign, as well as one or more interactive and/or dynamic programs within the campaign. Each interactive program enables audience members to interact or send messages to the program, such that the messages are received and processed by the program itself or received by the program and processed by the broadcaster that aired the program.

主权项

1. An electronic communication system for facilitating coordination of interactive broadcast campaigns via a communication network, the system comprising:
a central processing unit configured to selectively execute one or more program modules; an interface configured to transmit data from the central processing unit to the communication network, and to receive data from the communication network and provide the received data to the central processing unit; and a memory storing the plurality of program modules, the memory being accessible by the central processing unit, wherein the program modules include:
a coordination module configured to enable a media coordinator to coordinate interactive broadcast campaigns of media buyers with broadcasting capabilities of media sellers; anda seller interface module configured to provide a seller communication interface to media sellers, the seller communication interface enabling the media sellers to provide broadcasting information to the coordination module and to receive campaign information from the coordination module, wherein the coordination module includes:
a campaign planning submodule configured to provide an interface for receiving from a media seller at least one of: inventory information, footprint information, and audience information pertaining to the media seller;a campaign delivery submodule configured to provide an interface for performing at least one of:
providing to one or more of the media sellers a campaign information package pertaining to an interactive broadcast campaign, andreceiving performance information from the one or more of the media sellers regarding the interactive broadcast campaign;a media-content delivery submodule configured to provide an interface for providing to the one or more of the media sellers media content for an interactive program corresponding to the interactive broadcast campaign, the media content including at least one of: content metadata and a content encoding profile;an interactive applications support submodule configured to provide an interface for providing to the one or more of the media sellers processing information for the interactive program, the processing information including interactive response handling information used to enable viewer interaction with the interactive program;an information services submodule configured to provide an interface for receiving from the one or more of the media sellers service measurement information regarding performance of the interactive broadcast campaign; anda viewer-response fulfillment submodule configured to provide an interface for receiving from the one or more of the media sellers results of viewer interactions with the interactive program, and wherein the interactive program is a broadcast in which viewers interact with prompts displayed during airing of the broadcast to make a selection that is used to determine an outcome of the broadcast.