| 摘要 |
Systems and methods are provided for providing users with proximity-based visual notifications or advertisements. The provided systems and methods may use a beacon installed at a location and in communication with a display component to communicate with a mobile device of a user in proximity to the beacon to determine if any advertisements or notifications available to the beacon match any user preferences for receiving advertisements or notifications. The communications with the mobile device may be made without user input, and may only require initial user set up to set their preferences. The communications between the mobile device and the beacon may be performed using a Bluetooth® low energy (BLE) communications protocol or other wireless networking protocol. |
