METHOD FOR PROVIDING ADVERTISEMENT DATA

摘要

An advertisement ID and a personal ID are received from a video playback apparatus, personal information corresponding to the user ID is obtained from a first data base that manages at least one piece of personal information, advertisement information corresponding to the advertisement ID is obtained using a second data base that manages at least one piece of advertisement information, the advertisement information is used for generating superimposition advertisement data, which is superimposed upon the advertisement data, first superimposition advertisement data is generated using the personal information and the advertisement information, and the first superimposition advertisement data is provided to the video playback apparatus through a network in order to cause the video playback apparatus to play back the advertisement data upon which the first superimposition data is superimposed.

主权项

1. A method for providing advertisement data in an advertisement data generation system connected, through a network, to a video playback apparatus that plays back the advertisement data, the method comprising:
receiving an advertisement identifier indicating the advertisement data and a user identifier indicating a user relating to the video playback apparatus from the video playback apparatus through the network; obtaining first personal information corresponding to the user identifier using a first database that manages at least one piece of personal information; obtaining first advertisement information corresponding to the advertisement identifier using a second database that manages at least one piece of advertisement information, the advertisement information being used for generating superimposition advertisement data, which is superimposed upon the advertisement data; generating first superimposition advertisement data using the first personal information and the first advertisement information; and providing the first superimposition advertisement data to the video playback apparatus through the network in order to cause the video playback apparatus to play back the advertisement data upon which the first superimposition advertisement data is superimposed.