CONTENT DYNAMICALLY TARGETTED ACCORDING TO CONTEXT

摘要

Tools (for example, systems, apparatuses, computer programs, methods, etc.) can be provided to improve content presentation. More particularly, content, such as help content, can be dynamically targeted to the user based on context information included in the content request.

主权项

1. A dynamic help content system comprising:
a content providing apparatus comprising a processor and a non-transitory computer readable medium storing one or more programs of instructions executable by the processor of the content providing apparatus to configure the content providing apparatus to obtain content pages including tags delimiting content portions on the content pages; and an application providing apparatus comprising a processor and a non-transitory computer readable medium storing one or more programs of instructions executable by the processor of the application providing apparatus to configure the application providing apparatus to provide one or more application functions to application users, and in response to a help request from an application user, extract context information associated with the help request from the application user, and transmit to the content providing apparatus a content request including the context information and requesting specified content, wherein the content providing apparatus causes branded content, from a help page corresponding to the specified content requested by the content request, and branded based on the context information included in the content request, to be returned to the application user.