SYSTEMS AND METHODS FOR ANONYMOUS BEHAVIORAL-BASED RECORDS IDENTIFICATION

摘要

Methods, systems, and computer-readable media for identifying users, records, and/or devices using anonymous source data records associated with consumer activity are described. In general, the consumer activity may relate to consumer interactions with devices and/or content or data through devices. The source data records may be structured, such as associating the source data records with a sequential timeline. Behavioral markers may be generated by the matching system and associated with the source data records. Each behavioral marker may be analyzed across all of the source data records to determine the effectiveness of the behavioral marker to identify unique source data records. One or more of the behavioral markers may be used to generate a behavioral fingerprint. A behavioral fingerprint may be used to identify unique records, devices, and/or users, including identification based on different sets of source data records.

主权项

1. A system for behavioral-based user records identification using anonymous user information, the system comprising:
a processor; and a non-transitory, computer-readable storage medium in operable communication with the processor, wherein the computer-readable storage medium contains one or more programming instructions that, when executed, cause the processor to:
receive a plurality of source data records comprising anonymous information associated with user interactions with a plurality of client logic devices,correlate the source data with a sequential timeline over a timeline duration,determine a plurality of behavioral markers for each of the plurality of source data records,generate at least one behavioral fingerprint based on an aggregation of the plurality of behavioral markers, andassociate the at least one behavioral fingerprint with at least one of the plurality of client logic devices.