Method and apparatus for providing player incentives

摘要

A system and method is provided for incentivizing players to visit a gambling location. In one aspect, a qualified person is invited to play an electronic game which has a plurality of outcomes, at least one of which is a winning outcome. In one embodiment, the qualified person may be required to redeem the outcome at the gambling location. In another embodiment, the person may be required to redeem the outcome at a redemption location. In another aspect, a method is provided for permitting a person to take one or more actions within a gambling location and in response inviting the person to play an electronic game separate from the games offered in a gambling environment at the gambling location, where the game has a plurality of outcomes, at least one of which is a winning outcome, and if the person obtains a winning outcome, requiring the person to redeem the at least one outcome at the gambling location. In one embodiment, the method includes the acts of qualifying a person. Qualification may require specific acts, for example, referring another person, and/or providing an invitation to play an electronic game to another person. Various systems and method assist in tracking and maintaining such referrals. Additionally group gaming in and amongst referrals and/or designated groups may be performed, and in some embodiment required for qualification and/or redemption. Further, another aspect relates to providing special incentives, for example for referral of a new player, for providing casino affiliation or membership information, among others.

主权项

1. A method for targeting player incentives to potential player populations, the method comprising the acts of:
identifying at least one qualified player, wherein qualification of the player is based on a predetermined set of criteria, the predetermined set of criteria comprising at least one of: one or more personal attributes of the player and historical conduct of the player; permitting the qualified player to refer at least one other person to receive an invitation to an electronic game; tracking referral information associated with the at least one other person, wherein the referral information comprises at least one of: one or more personal attributes of the person and historical conduct of the person; determining a worth associated with the at least one other person by comparing the referral information with the predetermined set of criteria of the qualified player, wherein the comparison is indicative of the person's propensity towards gambling; delivering an invitation to the at least one other person if the comparison yields matching characteristics; and determining a value associated with the qualified player based, at least in part, on the worth associated with the at least one other person, wherein the value of the qualified player increases or decreases based, in part, on the worth associated with the at least one other person.