Synchronized programming

摘要

Information about current television programming and web access by a user can be used to select and deliver ads or content to a television of the user or a computer of the user (e.g., the ads or content can be displayed through a web browser). Additional information (e.g., geographical location or demographics of the user) can also be used in the selection of ads or content to be delivered to the television or computer.

主权项

1. A computer-implemented method comprising:
receiving first information related to programming being displayed for a user of a first device; receiving second information related to a web page being accessed by the user through a second device, while the programming is displayed on the first device; applying a decision rule for detecting overlap between a first keyword in the first information that is related to programming being displayed for the user of the first device and a second keyword in the second information that is related to the web page being accessed by the user through the second device; determining content for the user based on whether there is overlap between the first information that is related to programming being displayed for the user of the first device and the second information that is related to the web page being accessed by the user through the second device, the determining comprising: determining first content for the user when there is overlap between the first information and the second information; and determining second content for the user when there is no overlap between the first information and the second information, wherein the second content is based on the first information; retrieving the determined content; and as the programming is being displayed and as the web page is being accessed: transmitting the determined content to the first device for display or to the second device for real time display on the web page.