CONTENT ANALYTICS

摘要

A content analytics system and method are described. The content analytics system can include a server, an asset database, a network, an end user device, and a behavioral analytics data repository. The content analytics process can include, but is not limited to, attaching dynamic, event-based, behavioral analytics data associated with communications initiatives to an asset.

主权项

1. A method performed on a processor, the method comprising:
creating an asset having metadata; determining the asset participated in a first initiative; capturing behavioral analytics data related to the first initiative; and updating the asset metadata with the behavioral analytics data related to the first initiative.