摘要 |
PROBLEM TO BE SOLVED: To improve advertising effectiveness by providing an easily-operable advertisement even on a Web page for mobile terminals.SOLUTION: An advertisement generation apparatus comprises generation means that generates an advertisement including a movement object. The generation means generates the advertisement for causing a terminal device displaying the advertisement to detect a tilt and a tilt direction of a terminal device body when the terminal device body is tilted, to move the movement object in accordance with the tilt and the tilt direction of the terminal device body, and to detect operation to the advertisement when a movement destination position of the movement object has reached a predetermined position. |