National insertion of targeted advertisement

摘要

Systems and methods are disclosed that allow for providing targeted asset/advertisements for broadcast-wide programming feeds. The systems and methods allow network platforms to select among asset options provided with a content stream and/or replace assets in the content stream. In one arrangement, after selecting an asset, the asset is inserted into the content stream and the content stream is disseminated to subsequent network platforms (e.g., local platforms). At this time, the local platforms may insert local assets into the content stream in predetermined local asset insertion spots.

主权项

1. A method for use in connection with delivering assets to users of a broadcast network, said broadcast network primarily involving synchronized distribution of broadcast content to multiple users, said method comprising:
generating a content stream including programming segments and at least a first asset delivery spot and first cue for use by first level delivery systems of the broadcast network, wherein said first level delivery systems comprise network platforms for broadcast of delivery of content to user equipment devices within one or more subdivisions of said broadcast network, said first level delivery systems being controlled by one or more first stakeholders authorized to control one or more first assets that are inserted in said first asset delivery spot so as to provide a modified content including said one or more first assets, and at least a second asset delivery spot and second cue for use with second level delivery systems, wherein said second level delivery systems are operative for delivery of content to user equipment devices both within and outside of said one or more subdivisions at said broadcast network, said second level delivery systems being controlled by one or more second stakeholders, different than said first stakeholders who are authorized to control one or more second assets that are delivered in said second asset delivery spot; providing a mechanism for securing access to at least one of said first cue and said second cue such that said first stakeholders control delivery with respect to said first asset delivery spot and said second stakeholder controls delivery with respect to said second asset delivery spot; providing an authorization to at least one of said first and second stakeholders, in connection with acquiring rights to insert one or more assets in at least one of said first and second asset delivery spots, said authorization allowing use of at least one of said first and second cues; transmitting said content stream in said broadcast network such that said first level delivery systems can control asset delivery for said first asset delivery spot and said second level delivery systems can control asset delivery for said second asset delivery spot; second providing at least two asset options for said first asset delivery spot of said content stream, wherein at least a portion of said first level delivery systems is operative to:
a) identify said first cue for use with said first level delivery systems; andb) in response to said first cue, provide at least one of said first assets for delivery in said first asset delivery spot; and providing at least two asset options for said second asset delivery spot of said content stream, wherein at least one of said second level delivery systems is operative to:
a) identify said second cue for use with said second level delivery systems;b) select one of said second assets based on information specific to a particular subscriber of said broadcast network; andc) deliver said selected one of said second assets to said particular subscriber of said broadcast network.