System and methods for deferred and remote device branding

摘要

Methods and systems for delivering branding information to a portable electronic device based on a brand SKU. The brand SKU is assigned to a device in addition to or to replace an OEM SKU that may have been used for testing and traceability. Based on detection of a brand SKU and a determination as to what brand is associated with the brand SKU, upon power up downstream in the supply chain at the OEM, or at the distribution center, or at the point of sale, a brand payloads based on the brand SKU is sent to the portable electronic device. The brand payloads may comprise logos, configurable options, and access options for hardware and software to various network services including voice services and data services.

主权项

1. A portable electronic device capable of operating on a telecommunications service provider's network under a plurality of brands, comprising:
a processor, a memory comprising a system memory partition, a user memory partition, and a carrier memory partition; an initial OEM stock keeping unit (OEM SKU), wherein the OEM SKU is assigned by an original equipment manufacturer (OEM) based on a device type and a device model; a brand stock keeping unit (brand SKU), wherein the brand SKU is subsequently assigned to the portable electronic device in addition to the OEM SKU at the OEM, at a distribution center, or at a point-of-sale location; an application stored in the memory that, when executed by the processor, configures the processor to: establish a wireless connection between the portable electronic device in a limited communication mode and a network, wherein the limited communication mode allows the portable electronic device to connect to the network; receive a brand payload from a data store server in response to powering-on and based on the brand SKU; execute the brand payload in response to receiving the brand payload; and obtain access to at least one of voice services and data services in response to a determination that the brand payload was received and executed.