System and method for providing short message targeted advertisements over a wireless communications network

摘要

A method and system for providing targeted advertisement information to consumers over a wireless communications network are provided. In one embodiment, local advertisers register to advertise on wireless communications devices that are in close proximity to the advertiser. As a consumer enters a cell site that is near the location of the advertiser, the wireless network delivers a message to the wireless device specified by the local advertiser. An acknowledgement signal is then received by the network, and the local advertiser's account is charged for transmission of the advertisement. In a further embodiment, each of the messages is associated with one or more demographic codes, and a demographic code is selected to describe an advertisement preference of a user of a wireless communications device. Messages to be transmitted to particular wireless communications devices are selected based upon both the location information and the demographic codes associated with the messages.

主权项

1. A method comprising:
receiving, at an advertisement system comprising a processor, a request to access a profile associated with a user of a wireless communications device, the profile associated with the user comprising advertisement preferences for receiving advertisements via the wireless communications device of the user; providing, by the processor via a user interface, a list of advertisers; and receiving, by the processor via the user interface, a selection of an advertiser from the list of advertisers from which the user requests advertisement information be received, the selection for updating the advertisement preferences of the profile associated with the user.