BRANDED ENTERTAINMENT TOOLKIT SYSTEM FOR TRIGGERING CONSUMERS' ENGAGEMENT AND MEHTOD THEROF

摘要

The present invention relates to a system for producing branded entertainment for inducing participation of a consumer, which comprises: a content planning department analyzing a competitor, a company directly concerned and a customer with regard to a brand for which content is to be created to extract brand essence which a consumer can relate to and then plan content; a content creating department creating content which includes brand essence, embodies experience of creative fun and induces secondary favorable action towards the brand; and a content evaluating department testing the response of a consumer to the generated content and then feeding back the results, thereby enabling the low-cost, highly-efficient production of marketing communication.