METHOD FOR RECOMMENDING SERVICE PROVIDING SHOP BY USING LOCATION BASED SOCIAL NETWORKING SERVICE

摘要

Disclosed is a method for recommending a service providing shop by using a location-based social networking service (LBSNS). Check-in records are collected by a terminal and weighted values are assigned to service providing shops classified by category on the basis of the check-in records, and the similarity between users is measured on the basis of evaluation scores for the service providing shops. In addition, an evaluation prediction value of the user is derived on the basis of the similarity and the evaluation scores, and the distance between the current position of the user and the location of the service providing shop is calculated. Accordingly, a recommended service providing shop is provided by using the evaluation prediction value and distance calculation value.