| 摘要 |
Representative embodiments of a method of electronically providing a consumer with promotional offers for goods or services include, at a server, electronically storing, in a database, multiple records, each having data identifying one or more items and one or more trigger rules; electronically receiving notification indicative of an action by a consumer, the notification including data identifying one or more items; identifying one or more promotion offerors by querying the database using the received data; and if the received data satisfies a trigger rule, causing transmission of data comprising item identification to the identified promotion offeror(s). |
| 主权项 |
1. A method of electronically providing a consumer with targeted promotional offers for goods or services, the method comprising steps of, at a server computer comprising a processor:
electronically storing, by the processor in a database, a plurality of records each comprising data identifying at least one item and one or more trigger rules; electronically storing, by the processor in a database, a plurality of consumer records each comprising data relating to the identity and at least one attribute of a consumer; electronically receiving via a communication network notification indicative of an action by a consumer, the notification comprising data identifying the consumer and at least one item; automatically identifying, by the processor, at least one promotion offeror by querying the database using the received item data; and if the received item data and consumer data satisfies a trigger rule, causing, by the processor, transmission via a communication network of data comprising item identification to the at least one identified promotion offeror at an offeror device; electronically transmitting, by the at least one identified promotion offeror, at least one promotion to a mobile device associated with the consumer, the at least one promotion being redeemable via the mobile device by presenting a token at a retail point-of-sale device. |
