TARGETING ADVERTISING METHOD AND SYSTEM

摘要

Provided are a method and a system to manage the targeting advertisement. The method to manage the targeting advertisement comprises the steps of: receiving a request of an advertisement from a user terminal; calculating the association level by a list of the targeting advertisement using a searching history of the user terminal and a behavioral history from the searching result; generating a list of valid targeting advertisements including executable advertisements for the user terminal from the list of the targeting advertisements based on the association level; determining an advertisement to execute in response to the request of an advertisement from the list of valid targeting advertisements; and executing the advertisement on the user terminal in accordance with the result of the determination. In the step of calculating the association level, first information is used as an adding element and second information is used as a subtracting element among the searching history and the behavioral history of the searching result.