Method and system for improved interactive television processing

摘要

A system and method for an electronic transactional environment including a database, a server and a processor and a number of set-top boxes in communication with the server. The database stores user registration data and product information data relating to a plurality of products and the server broadcasts the product information data to the set top boxes. The server is further provided to transmit to the set top boxes updated product information data that replaces at least part of the previously transmitted product information data. Furthermore, the processor compares data relating to a transaction request from a user of one of the set top boxes with user registration data in order to identify the specific user. Based on the identified user, the processor generates customized transaction data for the specific user and the server transmits the customized transaction data and additional updated product information data to the set top box corresponding to the identified user.

主权项

1. A system for providing an electronic transactional environment, comprising:
a database configured to store user registration data and product information data relating to a plurality of products; a server configured to broadcast the product information data of at least one of the plurality of products to a plurality of set top boxes, without the product information data being designated for any particular user of one of the plurality of set top boxes, the server being further configured to transmit first updated product information data that replaces at least part of the previously transmitted product information data of the at least one of the plurality of products to the plurality of set top boxes; and a processor configured to compare data relating to a transaction request from a specific user of a set top box of the plurality of set top boxes with user registration data of the specific user to identify the specific user, and to generate customized transaction data for the specific user, wherein the server is further configured to transmit the customized transaction data and second updated product information data that replaces at least part of the first updated product information data to the set top box corresponding to the specific user.