| 摘要 |
PROBLEM TO BE SOLVED: To distribute an advertisement suitable for a user when browsing the Internet, while properly acquiring the preference of the user from a history of viewing broadcast programs.SOLUTION: An advertisement distribution system 100 includes: a user terminal 10 comprising a program identifying section 21 which identifies a broadcast program viewed by a user, a viewing history storage section 31 storing the identified broadcast program as a user viewing history, a browsing history storage section 32 storing web information browsed by the user as a user browsing history; and a history transmission section 23 for transmitting the viewing history and the browsing history to an advertisement distribution server 40 when web information is browsed; and the advertisement distribution server 40 comprising an advertisement extraction section 53 for extracting advertisement information based on the viewing history and the browsing history, as advertisement information to be provided together with the web information to be browsed, and an advertisement distribution section 54 for distributing the extracted advertisement information to the user terminal 10. |
