WIRELESS CUSTOMER AND LABOR MANAGEMENT OPTIMIZATION IN RETAIL SETTINGS

摘要

Techniques and system configurations for tracking customers and employees in a commercial environment such as a retail store are described herein. Customer devices that are operated by an associated customer may be tracked to determine customer shopping activities in a retail store, and to obtain promotions or affect targeted results based on the customer's activity and a profile associated with the customer. Employee devices that are operated by an associated employee also may be tracked to identify employee activities and manage the interactions that occur with customers in the retail environment. In-store activities and interactions accordingly may be enhanced as a result of advertising, marketing, and analytics derived from the tracked activities.

主权项

1. A method performed by an electronic tracking system accessible in a real-world retail environment, comprising:
establishing a network connection with a portable electronic device via a wireless communications network, the wireless communications network being accessible to the portable electronic device in the retail environment; identifying, from an identifier transmitted to the electronic tracking system via the wireless communications network, a user associated with the portable electronic device; triangulating a position of the portable electronic device in the retail environment, the position of the portable electronic device determined relative to a plurality of defined locations in the retail environment, and the triangulating performed based on a first set of wireless communications with the portable electronic device; tracking movement of the portable electronic device in the retail environment, the movement of the portable electronic device determined relative to the plurality of defined locations in the retail environment, and the tracking performed based on a second set of wireless communications with the portable electronic device; and delivering shopping information to the portable electronic device, the shopping information used in a user interactive display presented on the portable electronic device, the shopping information selected for the user based on commerce activities in proximity to the position of the portable electronic device and the movement of the portable electronic device in the retail environment.