Dynamic Content Delivery for Real-Time Trends

摘要

Systems and methods for serving dynamic content (such as advertisements) in response to dynamic content requests are presented. More particularly, systems and methods for serving dynamic content from dynamic content portfolios directed to trending events and/or topics are presented. Upon receiving a dynamic content request, content classifications corresponding to the requested, published content (i.e., the requested content) that included reserved dynamic content space which initiated the dynamic content request are determined. A current trend is identified in a content classification when the dynamic content request volume for the current trend period exceeds the standard/expected dynamic content request volume for the current trend period by at least a threshold amount. When a trend is detected, candidate content portfolios directed to the trending content classification are selected from a set trending content portfolios. A content creative is selected from the candidate content portfolios and returned to the requesting computer user.

主权项

1. A computer-implemented method for responding to an dynamic content request in regard to the display of content to a user, the method comprising each of the following as executed on a computer system:
identifying one or more content classifications of the content; detecting a current trend based on the dynamic content request volume (DCRV) in at least one of the content classifications of the content; identifying a set of candidate content portfolios from a plurality of trending content portfolios, wherein the trending content portfolios are identified only upon the detection of a current trend based the DCRV of the at least one content classifications; selecting a content portfolio from the set of candidate content portfolios; obtaining a dynamic content creative of the selected content portfolio; and providing information regarding the obtained dynamic content creative in response to the dynamic content request.