DELIVERING MEDIA CONTENT BASED ON ANALYSIS OF USER'S BEHAVIOUR

摘要

A content delivery system delivers media content to a content consuming user and comprises computer storage storing a media asset; an analysis component configured to perform an analysis of the user's behaviour at a user device to infer a desirable attribute of a modified version of the media asset, the user's behaviour comprising the user instigating at the user device requests for content other than the media asset to a computer network, and consuming the requested other content when returned from the network. The requests do not explicitly identify the desirable attribute. The system comprises a modified version generation component configured to receive the media asset and modify the media asset based on the analysis of the user's behaviour; and a content delivery component configured to supply the modified version of the media asset to a media output device of the user, the modified version exhibiting the desirable attribute.