Context-based selection of calls-to-action associated with search results

摘要

In one embodiment, access a search query provided by a user of a social-networking system; identify a set of search results in response to the search query; associate one or more call-to-action elements with one or more search results in the set of search results based on one or more factors associated with the social-networking system; and present the set of search results, including the one or more call-to-action elements, to the user.

主权项

1. A method comprising:
by one or more computing devices, accessing a search query provided by a user of a social-networking system, wherein:
the social-networking system comprises a graph that comprises a plurality of nodes and edges connecting the nodes; andat least one node in the graph corresponds to the user; by one or more computing devices, identifying a set of search results responsive to the search query, wherein each search result corresponds to at least one node in the graph; by one or more computing devices, for each of one or more of the search results:
identifying a plurality of call-to-action elements applicable to the search result, each call-to-action element being a user-interface element that prompts an action from the user to initiate a particular function or process related to the search result via the social-networking system; andranking the call-to-action elements based a suitability of the call-to-action element to the search result and further based on at least one relationship in the graph between a node corresponding to the user and a node corresponding to the search result; and by one or more computing devices, sending the set of search results to the user for presentation with the call-to-action elements as ranked, wherein the call-to-action elements are presented to the user in proximity to their corresponding search results.