Method and system for generation and playback of supplemented videos

摘要

The present invention is a method and system for generation and playback of supplemented videos which include interactive features. The supplemented video includes hotspots that allow a video viewer to interact with the video when the video viewer sees an object. The hotspots can be manually defined. Information regarding the object and the hotspot can be stored in a separate XML file. Furthermore, the present invention can be a marketplace where a desired object can be found by searching the XML file. The search results can list the supplemented videos which contain hotspots corresponding to the object and also the time in the supplemented video in which the object is found. The present invention can also aggregate data about the objects based on the playback of the supplemented videos and the video viewer's interaction with the supplemented videos.

主权项

1. A method comprising:
transmitting or receiving instructions configured to cause a device to display information corresponding to a hot spot associated with a video in response to the hot spot being invoked, the information corresponding to one or more products or services displayed in the video, wherein:
at least some of the instructions are dynamically provided to the device that displays the video or obtained from a location remote from the device that displays the video;a first portion of the instructions is configured to identify the one or more products or services associated with the hot spot and is transmitted to or received at the device that displays the video through a common channel as the video; anda second portion of the instructions is configured to obtain the information corresponding to the one or more products or services and is transmitted to or received at the device that displays the video through a different channel than the common channel; and wherein the instructions are configured to cause the device to display the hot spot in a manner invisible to a user; and wherein the first and second portions of the instructions originate from different servers.