SYSTEMS AND METHODS FOR ASCERTAINING NETWORK MARKET SUBSCRIPTION COVERAGE

摘要

A system and methods for estimating network subscription coverage within or across various markets. The system generates estimates of viewers that subscribe to certain network subscription packages in various geographic markets. The estimates may be organized in different fashions, such as organized by households, by income or other demographic, etc. In some embodiments, the system iteratively scales an estimated viewership count in a given market based on existing subscription data across all the markets and demographic characteristics of the various markets. The system may also redistribute estimates based on market capacity.

主权项

1. A computer-implemented method of estimating the coverage by market by operator for a content network, comprising:
determining a total number of subscribers to a content network across a plurality of markets; determining an estimated total number of subscribers to the content network based on existing coverage data across the plurality of markets; distributing the estimated total number of subscribers evenly across each of the plurality of markets; scaling at least one distribution in a market based on a comparison of the estimated total number of subscribers and the total number of subscribers; and reallocating subscriptions between at least two markets in the plurality of markets based upon the capacities of the at least two markets.