ASSOCIATING SOCIAL DATA WITH USER PROFILES

摘要

This document describes techniques for associating social data with user profiles. In one or more implementations, a social post is targeted to a population of users on a social network. The social post includes a link to a resource, such as a website. The resource is then monitored for user access via the link. When a user accesses the resource, social data corresponding to the social post is associated with a user profile of the user. The social data can include targeting parameters of the social post, such as an age, sex, or location of users to which the social post is targeted. The social data may also include other parameters related to the content of the social post, such as one or more topics of the social post.

主权项

1. A computer-implemented method comprising:
publishing a social post to one or more social networks, the social post including a link to a resource; monitoring user access to the resource via the link; associating social data corresponding to the social post with a user profile of each user that accesses the resource.