发明名称 |
OUT OF HOME DIGITAL AD SERVER |
摘要 |
There is provided a method for an out of home advertising campaign, the method comprising: supplying creative for the campaign; determining criteria for the campaign, the criteria comprising targeting a demographic; selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and displaying the creative on the one or more boards. There is also provided an out of home digital ad server comprising: at least one digital board; a digital feed provider to provide each board with creative to be displayed; a computer processor for analysing data to optimize board selection based on a demographic; and a communication network to direct creative from the ad serving processor to the at least one digital board based on the selection of creative by the computer processor. |
申请公布号 |
US2015227982(A1) |
申请公布日期 |
2015.08.13 |
申请号 |
US201514618774 |
申请日期 |
2015.02.10 |
申请人 |
Ayuda Media Systems Inc. |
发明人 |
Soupliotis Andreas;Cotugno Giuseppe;Lizotte Vincent;Troel Pierre-Yves;De Gaspe Beaubien Francois |
分类号 |
G06Q30/02;G06Q50/00 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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主权项 |
1. A method for an out of home advertising campaign, the method comprising:
supplying creative for the campaign; determining criteria for the campaign, the criteria comprising targeting a demographic; selecting one or more boards for display of the creative, the selecting based on static data, projected data, and optionally real-time data; and displaying the creative on the one or more boards. |
地址 |
Montreal CA |