SYNTHESIZING DIRECTORIES, DOMAINS, AND SUBDOMAINS

摘要

SEO for an entire website can change the presence of the website on the internet, and change which webpages of the website rank higher for different internet searches. The SEO optimized website can provide a particular webpage in response to a particular search engine query rather than a generic landing page. SEO can determine a unified website configuration having individual webpages with higher search engine rankings for specific search engine parameters. This can allow for enhanced search engine optimization that directs search engine results to rank selected pages within a website higher than others to provide a more directed search result within the website.

主权项

1. A method to increase search engine optimization (SEO) performance of a website performed by one or more computing systems, the method comprising:
obtaining SEO data from one or more first webpages related to a common topic within a first website, the SEO data including data describing a geographic location; determining first search engine rankings of the one or more first webpages relative to a combination of second search engine rankings of one or more second webpages related to the common topic within the first website and third search engine rankings of one or more third webpages related to the common topic within a second website in one or more search result pages generated by one or more search engines based on the geographic location and the common topic; generating one or more SEO scores for the one or more first webpages at least by weighting the first search engine rankings of the one or more first webpages; and determining one or more SEO configurations based on the SEO data, the one or more SEO configurations configured to change, based on the geographical location and the one or more SEO scores, the first search engine rankings of the one or more first webpages within the first website relative to the combination of the second search engine rankings of the one or more second webpages within the first website and the third search engine rankings of the one or more third webpages within the second website.