CAMPAIGN MANAGEMENT CONSOLE

摘要

User interface displays are generated that have user input mechanism that receive campaign creation user inputs to create an automated campaign. The campaign is activated, and analytics components gather and generate performance information indicative of a performance of the created campaign. The performance data is displayed, for individual actions, and aggregated actions for user management of the campaign.

主权项

1. A computer-implemented method, comprising:
displaying a campaign creation user interface display with creation user input mechanisms that receive action user inputs indicative of actions performed in a campaign; generating a campaign display with action display elements, corresponding to the actions, connected by links; automatically executing the campaign by performing the actions in an order indicated by the action display elements on the campaign display; and automatically updating the campaign display, as the campaign is being executed, to show metrics indicative of a performance of the campaign.