AGENT FOR ALTERING THE COLOR OF KERATIN FIBERS COMPRISING A FATTY SUBSTANCE, A RHEOLOGY MODIFYING POLYMER, AND DIRECT DYES IN AN EMULSION SYSTEM

摘要

The present invention is drawn to an agent and process for altering the color of keratin fibers wherein the agent comprises: (A) a color base composition containing a fatty substance having a viscosity greater than about 50 mm2/s at 40°C; a rheology modifying polymer; and an alkalizing agent; a short alkyl chain hydroxy compound chosen from monoalcohols and polyols; a direct dye; and optionally an oxidative dye precursor; and (B) optionally, an oxidizing composition comprising an oxidizing agent.