| 摘要 |
PROBLEM TO BE SOLVED: To control the display amount of advertisements by using objective relevance with an advertiser as a reference.SOLUTION: An information processor includes: advertisement storage means for storing advertisement information including a designation word as a word based on the designation of an advertiser about advertisements; designation storage means for storing a designation related to the advertiser; reference extraction means for extracting a word included in a search result based on the stored designation by a predetermined reference or more as a reference word; adaptation determination means for determining the adaptation of the reference word extracted about the advertiser to the designation word included in the advertisement information for each advertisement to be displayed; and display control means for controlling the display amount of the advertisements in accordance with the determined adaptation. |
