User characteristics-based sponsored company postings

摘要

A system may include a network interface, a user interface, and a recommendation engine. The user interface may be configured to receive a company characteristic of a company profile of a company posted to the social network and a company bid from an entity related to company to the social network. The recommendation engine may be configured to determine an aggregate company score for the user based on a relevance of the company characteristic to a user characteristic and the company bid. The network interface may be configured to transmit a message related to the company to the user based, at least in part, on the aggregate company score.

主权项

1. A memory device, the memory device communicatively coupled to a processor and comprising instructions which, when performed on the processor, cause the processor to execute instructions comprising:
receive a user characteristic of a user of a social network; receive a company characteristic of a company associated with the social network; receive a company bid from the company; determine an aggregate company score for the user based on:
a relevance of the company characteristic to the user characteristic; andthe company bid; present the company to the user based, at least in part, on the aggregate company score receive a company characteristic of a company profile of each of a plurality of companies associated with the social network; receive a company bid for at least some of the plurality of companies posted to the social network; determine the aggregate score for each of the plurality of companies for the user based on:
the relevance of one of the plurality of company characteristics corresponding to each individual one of the plurality of companies; andthe company bid corresponding to the one of the one of the plurality of companies; and present at least some of the plurality of companies to the user based, at least in part, on the respective aggregate score of each of the plurality of companies.