SCORING PROPERTIES OF SOCIAL MEDIA POSTINGS

摘要

Embodiments of the present invention relate to scoring of messages published to digital media based on past performance of similar messages. In one embodiment, an input token is received. A plurality of messages is selected from a corpus of messages. Each of the plurality of messages has a publication time and contents. The contents of each of the plurality of messages include the input token. A plurality of root messages is determined from the plurality of messages. Each of the plurality of root messages relates to at least one related message. The at least one related message is one of the plurality of messages. Each of the plurality of root messages is the earliest message of the corpus of messages related to its at least one related message. A score is determined for the input token based on the plurality of root messages.

主权项

1. A method comprising:
receiving an input token; selecting from a corpus of messages a plurality of messages, each of the plurality of messages having a publication time and contents, the contents of each of the plurality of messages including the input token; determining a plurality of root messages from the plurality of messages, each of the plurality of root messages relating to at least one related message, the at least one related message being one of the plurality of messages, each of the plurality of root messages being the earliest message of the corpus of messages related to its at least one related message; and determining a score for the input token based on the plurality of root messages.