TRACKING AND MEASUREMENT ENHANCEMENTS IN A REAL-TIME ADVERTISEMENT BIDDING SYSTEM

摘要

Using the disclosed technology, a client device can receive a response from a real-time bidding engine of a real time bidding advertisement insertion system. The response includes information related to a video advertisement to be played by a video player at the client device. The client device can provide the video advertisement to a video player on the client device, execute a program associated with a third-party service provider and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.

主权项

1. A client-side component in a real-time bidding (RTB) system for video advertisements, the component comprising program code stored on a tangible storage media that when executed by a processor of a client device, configures the client device to:
receive a response from a real-time bidding engine of the RTB system, the response including information related to a video advertisement to be played by a video player at the client device; provide the video advertisement to a video player on the client device; execute a program associated with a third-party service provider; and send a signaling to a destination provided by the third-party service provider to indicate occurrence of a predefined event as defined by the third-party service provider.