Reputation Tiers for a Marketing Campaign

摘要

Systems and methods of the present invention provide for one or more server computers communicatively coupled to a network and configured to: transmit a marketing campaign from a first virtual internet protocol (IP) address; identify, during a transmission of the marketing campaign, a quantity of undeliverable or unsolicited email; determine whether the quantity of undeliverable or unsolicited email is equal to or greater than a threshold quantity of undeliverable or unsolicited email; and responsive to a determination that the quantity of undeliverable or unsolicited email is equal to or greater than the threshold quantity, transmit, prior to a conclusion of the transmission, the marketing campaign from a second virtual IP address.

主权项

1. A method, comprising the steps of:
a) transmitting, by a server computer communicatively coupled to a network, a marketing campaign from a first internet protocol address; b) identifying, by the server computer, during a transmission of the marketing campaign, a quantity of undeliverable or unsolicited email; c) determining, by the server computer, whether the quantity of undeliverable or unsolicited email is equal to or greater than a threshold quantity of undeliverable or unsolicited email; and d) responsive to a determination that the quantity of undeliverable or unsolicited email is at least equal the threshold quantity, transmitting, by the server computer, prior to a conclusion of the transmission, the marketing campaign from a second internet protocol address.