发明名称 |
System and Method for Targeted Advertising |
摘要 |
Disclosed is a method of receiving an audio stream containing user speech from a first device, generating text based on the user speech, identifying a key phrase in the text, receiving from an advertiser an advertisement related to the identified key phrase, and displaying the advertisement. The method can include receiving from an advertiser a set of rules associated with the advertisement and displaying the advertisement in accordance with the associated set of rules. The method can display the advertisement on one or both of a first device and a second device. A central server can generate text based on the speech. A key phrase in the text can be identified based on a confidence score threshold. The advertisement can be displayed after the audio stream terminates. |
申请公布号 |
US2015220980(A1) |
申请公布日期 |
2015.08.06 |
申请号 |
US201514689349 |
申请日期 |
2015.04.17 |
申请人 |
AT&T Intellectual Property I, L.P. |
发明人 |
Morrison Patrick Jason |
分类号 |
G06Q30/02;G10L15/08 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
|
主权项 |
1. A method comprising:
generating, via a processor, text based on speech received from a user; identifying, via the processor, a key phrase in the text based on an emotion of the user; receiving data from a user profile, the data comprising information describing usage habits of the user; and selecting an advertisement related to the key phrase and the data. |
地址 |
Atlanta GA US |