Method, medium, and system for reducing product returns

摘要

A system and method of determining whether to make an item listing visible to a user are disclosed. A user is enabled to navigate an e-commerce site. A returns frequency index is calculated for the user based on the user's transaction history. The user's transaction history includes the user's history of item returns. It is determined whether or not to make an item listing visible to the user on the e-commerce site based on the returns frequency index for the user. In some embodiments, the returns frequency index is calculated using the mathematical expression (VRet/NRet)/(VPurch/NPurch), wherein VRet is a total value of items returned by the user, NRet is a total number of items returned by the user, VPurch is a total value of items purchased by the user, and NPurch is a total number of items purchased by the user.

主权项

1. A system comprising:
at least one processor; a returns frequency index module, executable by the at least one processor, configured to:
generate a first returns frequency index for a first user based on a first transaction history for the first user, the first transaction history for the first user includes a first history of item returns for the first user; andgenerate a second returns frequency index for a second user based on a second transaction history for the second user, the second transaction history for the second user includes a second history of item returns for the second user; and a navigation module, executable by the at least one processor, configured to:
determine that the first returns frequency index is above a predetermined threshold;create first content for display to the first user, the creating first content comprising excluding an item listing from the first content for display based on the determination that the first returns frequency index is above the predetermined threshold;determine that the second returns frequency index is below the predetermined threshold; andcreate second content for display to the second user, the creating second content comprising including the item listing in the second content for display based on the determination that the second returns frequency index is below the predetermined threshold.