资讯推送方法、伺服器、使用者终端以及系统;INFORMATION PUSH METHOD, SERVER, USER TERMINAL, AND SYSTEM

摘要

一种资讯推送方法、伺服器、使用者终端以及系统，资讯推送方法包括：由一资讯推送伺服器确定向一目标使用者推送的推荐资讯；由该资讯推送伺服器获取该目标使用者的设置资讯，该设置资讯包括该目标使用者预设的个性化图形资讯；由该资讯推送伺服器根据该目标使用者的设置资讯生成一个性化二维条码，该个性化二维条码携带该推荐资讯且该个性化二维条码的图形中带有该个性化图形资讯；以及由该资讯推送伺服器向该目标使用者推送该个性化二维条码。本发明可提升使用者对网际网路所推送之二维条码的点击率和转化率。; acquiring setting information of the target user with the information push server, the setting information including personalization graphic information which is preset by the target user; generating a personalization two-dimensional bar code, the personalization two-dimensional bar code carrying the recommended information and a picture of the personalization two-dimensional bar code including the personalization graphic information; and pushing the personalization two-dimensional bar code to the target user with the information push server. The present invention can increase a click through rate and a conversion rate of a two-dimensional bar code which is pushed via the internet.