| 发明名称 |
BID OPTIMIZATION IN SEARCH ENGINE MARKETING |
| 摘要 |
<p>Methods and apparatus are described for optimally allocating an online advertising budget for a search engine marketing (SEM) campaign among a fixed set of keywords.</p> |
| 申请公布号 |
IN3424CHN2009(A) |
申请公布日期 |
2015.07.31 |
| 申请号 |
IN2009CH03424 |
申请日期 |
2009.06.16 |
| 申请人 |
YAHOO! INC. |
发明人 |
PAVEL BERKHIM;USAMA M. FAYYAD;SCOTT GAFFNEY;BASSEL OJJEH;PAREKH RAJESH GIRISH;ANDREW TOMKINS |
| 分类号 |
G06Q30/00 |
主分类号 |
G06Q30/00 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
|
| 地址 |
|
