| 摘要 |
<p>Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing conversion path performance measures and reports. In one aspect, user interaction data are obtained, were the user interaction data 5 specify user interactions for a plurality of conversions. User interactions that are associated with each conversion are selected from the user interaction data, where the associated user interactions for each conversion are user interactions with a converting user during the conversion cycle for the conversion. Using the user interaction data for the selected user interactions, a quantity of user interactions that are associated with 10 each conversion and occurred during the conversion cycle for the conversion are determined. In turn, conversion path performance measures are computed and reports specifying the conversion path performance measures are generated. WO 2011/119186 PCT/US2010/054923 -4/23 CO) CY, I-- ci o T 0> o o N CO) CC-) co I1 r~ ci(0 (f) IL CI0 C <N 0 (0( 'LOC c 0 0)) 11 CU ~ c -- tC0 1 Y C-) C,)-% C cc~ cnCo CD cco' CM) J=C)C4-TC 0 > ~ U C-) . '2 00 00 00o00 0000co (D CO CL) Q 0DlOC co0 c CO) E+ 0 C l OC Or-+ c</p> |
| 申请人 |
AMARA, ASHOK;GOOGLE INC. |
发明人 |
TANGNEY, CAMERON M.;HSIAO, SISSIE LING-LE;CAI, CHAO;EWALD, ERIC W.;WALKER II, ROBERT A.;LEI, MING;HE, ZHIMIN;CHEN, LIREN;NANDY, SAGNIK;TULSI, JAPJIT |
