METHODS AND SYSTEMS FOR ROUTING CALLS IN A MARKETING CAMPAIGN

摘要

An online and offline communication processing and tracking system using data processing and data/voice networks is described. A phone address from a phone address number pool is automatically assigned to a first customer prospect communication. A call quality rating is determined and recorded. A call from a caller directed to the phone address is received at a call bridging system coupled to at least one network, wherein the call is associated with call signaling information. Based at least in part on the call quality associated with the caller call, the caller call is routed to entity placing a bid on the caller call. An outbound call is generated from the call bridging system and the inbound and the outbound calls are bridged.

主权项

1. A system, comprising:
a computing device; a telephony interface configured to be coupled to a Public Switched Telephone Network (PSTN); non-transitory media storing instructions readable by the computing device, that when executed by the computing device, cause the computing device to perform operations, comprising:
storing an association of one or more phone addresses with a marketing campaign, wherein the marketing campaign is associated with a communication, wherein the communication is directed to a customer prospect;providing an interface via which a bidder can submit, via a bidder system, a bid on one or more calls generated by the marketing campaign communication to the one or more phone addresses, wherein the interface indicates a call quality of the one or more calls, wherein the call quality represents an indication of a likelihood that a caller will be a customer for a good or service;receiving, via the telephony interface, a first call from a customer prospect directed to a first of the one or more phone addresses, wherein the first call is associated with call signaling information, wherein the call signaling information includes a calling phone address of the customer prospect and a called phone address;assigning a call quality indicator to the first call based at least in part on one or more attributes of the first call, one or more call signaling attributes of the first call, and/or one or more data store queries using one or more call signaling attributes of the first call; andbased at least in part on the assigned call quality indicator and a bid received via the interface from a first bidder, routing the call to the first bidder.