METHODS AND APPARATUS TO DETERMINE AUDIENCE ENGAGEMENT INDICES ASSOCIATED WITH MEDIA PRESENTATIONS

摘要

Methods, apparatus, and articles of manufacture to determine audience engagement indices associated with media presentations are disclosed. An example method involves determining a first engagement index associated with media based on a quantity of users of an Internet service that have posted messages containing a keyword associated with the media between a first time and a second time. The example method also involves weighting the first engagement index with a first weight. The example method also involves determining a second engagement index based on a survey of panel members exposed to the media at the first time. The example method also involves weighting the second engagement index with a second weight, and determining a composite engagement index based on the weighted first engagement index and the weighted second engagement index.

主权项

1. A method, comprising:
determining, via a processor, a first engagement index associated with media based on a quantity of users of an Internet service that have posted messages containing a keyword associated with the media between a first time and a second time; weighting the first engagement index with a first weight; determining a second engagement index based on a survey of panel members exposed to the media at the first time; weighting the second engagement index with a second weight; and determining a composite engagement index based on the weighted first engagement index and the weighted second engagement index.