| 摘要 |
One aspect of the invention provides an advertising system using a user interface mechanism technically referred to as a ‘scrollable refresh trigger’ also known as a ‘pull-to-refresh’, to deliver advertisement. The invention presents improved methods, systems, computer readable media and apparatuses for providing responsive advertising using a scrollable refresh trigger. In at least one instance, a scrollable refresh trigger may be activated. Subsequently an advertisement may be received for embedding and display with a scrollable refresh trigger and stored. In response to a request received for sending an advertisement for embedding and display with a scrollable refresh trigger to a web browser operating on a client, an advertisement may be selected and sent to the web browser for display as part of a scrollable refresh trigger on a web page. In one arrangement, a pull-to-refresh the content items subsequently exposing the advertisement verifies a user has received an impression of the advertisement. Once the scrollable refresh trigger has been activated and the advertisement exposed, a receipt of an impression of the advertisement may be recorded. Additionally the awareness of an advertisement may be measured for a target audience and reported to advertisers. In various embodiments, a click on the exposed advertisement may result in the user being sent/transferred to the advertisers content which may take the form of but not limited to text, image, rich media, expandable media, game, video, audio clip, phone number for click-to-call or other multi-media. Additionally, the click through rate (CTR) or conversion rate (CR) of an advertisement may be measured for a target audience and reported to advertisers. |
