| 发明名称 |
METHODS AND SYSTEMS FOR IMPROVED ANALYSIS OF MASS COMMUNICATION CAMPAIGNS |
| 摘要 |
Systems, methods, and devices for providing improved data analysis of mass communication campaigns, such as e-mail campaigns. Various embodiments include receiving interaction data for multiple contact points over one or more mass communication campaigns, associating the interaction data for multiple contact points with each of a plurality of recipients of the one or more mass communication campaigns, for each recipient, generating at least one parameter based on the interaction data associated with the recipient over multiple contact points, and providing the at least one parameter to an originator of the mass communication campaign. |
| 申请公布号 |
US2015213506(A1) |
申请公布日期 |
2015.07.30 |
| 申请号 |
US201514607650 |
申请日期 |
2015.01.28 |
| 申请人 |
DIGITAL WAVEFRONT, LLC |
发明人 |
PARIKH Nirmal;ASTHAGIRI Nimisha |
| 分类号 |
G06Q30/02;G06Q10/10 |
主分类号 |
G06Q30/02 |
| 代理机构 |
|
代理人 |
|
| 主权项 |
1. A method of improving mass communication campaigns conducted over an electronic communication network, comprising:
receiving interaction data for multiple contact points over one or more mass communication campaigns; associating the interaction data for multiple contact points with each of a plurality of recipients of the one or more mass communication campaigns; for each recipient, generating at least one parameter based on the interaction data associated with the recipient over multiple contact points; and providing the at least one parameter to an originator of the mass communication campaign. |
| 地址 |
Burlington MA US |
