Methods and apparatus for using location information to manage spillover in an audience monitoring system

摘要

Methods, apparatus, and articles of manufacture for using location information to manage spillover in an audience monitoring system are disclosed. In an example method, a first location signal and a second location signal are received substantially simultaneously at a portable metering device. The first location signal is emitted via a first device located at a first location and includes a first signal characteristic associated with the first location. The second location signal is emitted via a second device located at a second location and includes a second signal characteristic associated with the second location. The first location signal or the second location signal is selected based on the first and second signal characteristics. Media monitoring information is generated based on the selected signal.

主权项

1. A method of detecting spillover to generate media monitoring information, comprising:
receiving a first location signal and a second location signal substantially simultaneously at a portable metering device, wherein the first location signal is emitted via a first device located at a first location and includes a first signal characteristic associated with the first location, and wherein the second location signal is emitted via a second device located at a second location and includes a second signal characteristic associated with the second location; identifying a location of the portable metering device as the first location or the second location based on the first and second signal characteristics; receiving a media signal based on a media presentation presented by a media delivery device; and disregarding the media signal when the media delivery device is not located at the location of the portable metering device.