Contacts affinity used to prioritize display of content item reviews in online store

摘要

A method is provided to display on an electronic device, prioritized reviews of content items offered in an online storefront; contact information associated the device includes social affinity information; contacts of the user of the device are matched to reviews of the content item within a content item database associated with the online storefront; social affinity between reviewers, who have a match user contacts, and the user of the device is used to prioritize the reviews; reviews are displayed on the electronic device UI with an indication of their priority based upon social affinity between the reviewer and the user of the device.

主权项

1. A method to display prioritized reviews on a display of a mobile electronic device, the method comprising:
sending from a mobile electronic device a request over a network to an online storefront for content item information relating to a content item; receiving at the mobile electronic device over the network from the online storefront the requested content item information, wherein the received content item information includes reviews of the content item and indications of identities of a plurality of reviewers who provided the reviews; retrieving contacts information from a contacts database maintained within a memory of the mobile electronic device, wherein the contacts information indicates identities of contacts identified in the contacts database; sending over the network from the mobile electronic device to the online storefront the retrieved contacts information; receiving at the mobile electronic device over the network from the online storefront indications of matches between a plurality of contacts identified in the contacts information and the plurality of reviewers indicated in the content item information; determining, at the mobile electronic device, a priority of the reviews of the content item, the priority based at least partially upon a respective social affinity between a matched respective reviewer in the plurality of reviewers and a user of the mobile electronic device; and displaying, on the mobile electronic device, the reviews of the content item based on the determined priority.