Generating audience response metrics and ratings from social interest in time-based media

摘要

Social media content items are mapped to relevant time-based media events. These mappings are used as the basis for calculating metrics based upon the mappings, and ratings of the time-based media there from. Audience response metrics (ARMs) are calculated from the mappings, which provide an indication of audience engagement or response. In addition, ARMs provide information about the virality, depth, and breadth of the response by the viewing audience. The calculated metrics are stored and are used to generate ratings for the time-based media. The ratings may be published in whole or in part, e.g., as part of a ratings system.

主权项

1. A method comprising:
identifying a plurality of social media content items authored by users of a social networking system and publicly broadcasted by the social networking system; accessing, by a computer processor and in a computer repository, a plurality of mappings between a time based media event corresponding to a chronological segment of time based broadcast media and a subset of the social media content items designated as being relevant to the time based media event; programmatically identifying a user subset comprising users of the social networking system who authored the subset of the social media content items mapped to the time based media event; accessing, by the computer processor, a consumption metric regarding a size of an audience for the broadcast of the time based media event; and calculating, by the computer processor, a level of engagement on social media based on the size of the audience associated with the consumption metric and based on a number of users in the user subset.