| 主权项 |
1. A method for determining an in-vehicle digital advertisement provided, via a network, to a vehicle for presentation to a user present in the vehicle and presented to the user via the hardware of the vehicle, the method comprising:
conducting, by a special purpose processor included in an electronic device and programmed to provide in-vehicle digital advertisements, an auction process to sell an advertisement time slot related to a digital advertisement to be presented in a vehicle, the auction process configured to identify an advertiser that offers a highest bidding price for the advertisement time slot; selecting, by the special purpose processor, a digital advertisement from the advertiser associated with the highest bidding price, the digital advertisement targeted for a user present in the vehicle; providing the digital advertisement to present in the vehicle; receiving data, by a hardware communication unit, describing an in-vehicle presentation of the digital advertisement during the advertisement time slot; determining, by the special purpose processor, an advertisement impression compensation paid by the advertiser responsive to the in-vehicle presentation of the digital advertisement; receiving data, by the hardware communication unit, describing an occurrence of an action acted upon the digital advertisement; verifying, by the special purpose processor, the occurrence of the action based on sensor data detected by a sensor of the vehicle, wherein the sensor data describes the occurrence of the action; determining, by the special purpose processor, an action compensation paid by the advertiser based on a type of the action; determining, by the special purpose processor, that a performance indicator associated with the type of the action is satisfied for a campaign of the digital advertisement; determining, by the special purpose processor, a retroactive bonus compensation paid by the advertiser based on the type of the action responsive to the performance indicator being satisfied; determining, by the special purpose processor, a total compensation that includes the advertisement impression compensation, the action compensation, and the retroactive bonus compensation; receiving the total compensation from the advertiser; and distributing the total compensation within a group of service providers. |
