摘要 |
Disclosed are an off-line store advertising service system and a method therefor, and an apparatus applied thereto. That is, in the present invention, a keyword pre-configured for an off-line store is identified on the basis of a beacon signal associated with the off-line store and transmitted by a visitor's terminal, and a display device associated with the keyword displays an advertising/promotional content registered to correspond to the off-line store. Therefore, the present invention can effectively promote the off-line store simultaneously while providing real time information on the off-line store. |