| 摘要 |
The present invention relates to methods and systems for providing context-sensitive information to a mobile device, particular location-based information or the like. A tag attached to a moveable object or a mobile device passively transmits a unique identifier. A mobile device receives the unique identifier and determines a measure of location of the mobile device and/or tag. A server provides information for display on the mobile device based on both the unique identifier and the measure of location. The user opens an app on the mobile device which presents a list of nearby tags for selection. If a tag is selected then the app will launch an associated URL received from the server. The tag may be attached to an advertisement poster on a bus and the context-sensitive information provided to the mobile device is changed based on the location of the bus along its route. |
