| 摘要 |
<p>Disclosed are a method, an apparatus, and a system for providing an advertisement to a user′s terminal and a record medium for performing the same. The method disclosed comprises the steps of: (a) monitoring the usage of an application by a user; (b) generating application usage data to acquire application data frequently used by the user based on the result of the monitoring; (c) sending the application usage data to a preference estimating server; and (d) receiving advertisement data appropriate for the preference of the user estimated by the preference estimating server. According to the disclosed method, an advertisement appropriate to a user can be provided by using data of a user′s terminal such as a smartphone.</p> |
